2018 Merit Award
If you are a resident of Green Bay, Wisconsin, population 105,139, it’s likely that the Packers NFL team plays a significant role in your life, especially on Sundays between October and February. The Packers, however, had a vision for enhancing the quality of life for all residents through creating a public plaza and mixed-use development that would extend Lambeau Field’s tourism and community impact throughout the year.
The idea of Titletown, an entertainment district adjacent to the stadium, was born. The plaza is built on the site of a former parking lot and conceived as a public amenity, an extension of Lambeau Field into the community and a way to enliven the area on non-game days. Titletown includes a destination playground, ice skating rink, sled hill, football field, a game area, and flexible plaza space that allows for a variety of community events. On opening day, the design team saw the evidence of the park’s success: the plaza was full of people – young and old, couples and families – enjoying the day, having fun and celebrating in the familiar green and gold.